The Associated Newspapers of Ceylon Limited (ANCL) and EDEX, a social enterprise of the Royal College Union, jointly signed a Memorandum of Understanding (MOU) to strategically position the EDEX Magazine in the market, and to attract more youth to benefit from reading its information-rich contents.
The EDEX Magazine, which has been endorsed by the Ministry of Education in 2010, is the only education and careers magazine available to an island-wide audience, as a tri-lingual, quarterly.
The MOU aims to strengthen its circulation, as ANCL has a wider audience through its portfolio of publications, whilst enhancing its print and design elements, to attract youth readers.
More state-of-the-art features are envisioned in the near future, in terms of promoting the Magazine through a mobile application.
The MOU was signed by ANCL Finance Director Emerick Fernando and Chairman of EDEX Kamal Abeysinghe. ANCL General Manager Abhaya Amaradasa, ANCL Managing Editor Special Publications Indika Kudahetti, Attorney-at-Law Ashendra Siriwardana and EDEX Editor Dr. Nandaka Molagoda, while ANCL Company Secretary Kumudu Gunawardana also participated at the signing.
The signing took place at the Royal College Union Skills Centre building recently. A new partwork concept will be launched in October 2015.